ATG Web Commerce


The Oracle ATG Web Commerce solution enables you to personalize the buying experience for your customers. Its flexible, component-based e-commerce software architecture enables you to easily implement best-in-class commerce sites.

Personalize the Customer Experience

Built on a foundation of proven capabilities, including personalization, business user control, cross-channel support, and a flexible platform, ATG Web Commerce boosts your cross-channel business growth. Advanced features help your customers quickly find desired products, learn about new offerings, comparison shop, register for gifts, preorder products, redeem coupons, and easily complete their purchases.

ATG Web Commerce enables you to deliver an engaging, consistent, and coordinated customer experience across all channels, including Web, contact center, mobile device, kiosk, or store. ATG Web Commerce helps you:

  • Increase revenue in all channels by tightly integrating them and maximizing the use of the Web for research, buying, and service
  • Generate a higher conversion of visitors to buyers, larger orders, more loyal customers, and repeat purchases
  • Closely monitor sales and visitor behavior and quickly respond to market conditions
  • Monitor the site and shopping cart for abandonment
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