Though a vocal contingent of BlackBerry customers were peeved by T-Mobile US’s targeted promotion encouraging them to switch to an iPhone, customers were overall less opposed to trading in their current BlackBerry for a new phone. Following a wave of upset comments sent to T-Mobile CEO John Legere, the carrier announced that it would allow anyone to trade-in a working BlackBerry for $200, and those who selected a new BlackBerry model could get an extra $50.
T-Mobile CMO Mike Sievert has sent a reminder to BlackBerry customers that the offer ends at the close of business tomorrow, March 5, 2014. The tweet encouraged owners to act fast because T-Mobile has seen more than 15 times as many trade-ins in the last two weeks than the company normally receives. Clearly the promotion worked for many customers. The obvious question that people want answered is how many of those customers opted for the extra $50 credit and purchased a new BlackBerry and how many chose to purchase an iPhone or Android? When asked, Legere would say only, “What’s your guess?”