Following the announcement that BlackBerry will no longer license T-Mobile to sell its smartphones, T-Mobile CEO John Legere has sent an open letter to BlackBerry customers to explain that nothing will change for them in the immediate future. Legere makes clear that phones will continue to operate without issue and he echoes BlackBerry’s promise to continue to provide customer support for devices.
Legere also issued a promise to listen to what BlackBerry users and offered them a chance to leave BlackBerry behind for good. From now until the end of 2014, T-Mobile customers who trade-in their existing BlackBerry will get $100 towards the purchase of any device. In a somewhat comical turn, making a similar offer several weeks ago sparked a controversy that upset BlackBerry CEO John Chen and contributed the souring relationship between the two companies. Despite those issues, Legere claims that T-Mobile remains focused on getting phones customers want to purchase. He ends the letter by saying:
“I’ll always fight for you. And our team remains committed to providing the same great Un-carrier experience to all BlackBerry users. At the end of the day, this has got to be about you – the customer.”