Blackberry Passport sells out in hours

When Blackberry launched the Passport smartphone last week we wrote about the handset and found that it was very good, a smartphone from Blackberry worth getting excited about. I said at the time that it could hit a sweet spot with its target audience and it seems that is the case as the Passport has gotten off to the perfect start and is on the way to giving Blackberry its first hit in some time.

The company’s CEO John Chen announced that the device was a runaway success, selling out via Blackberry’s official website within 6 hours and on Amazon within 10 hours. That total figure amounts to 200,000 units of the Passport, a very respectable number for a company fighting from a position of virtually no market share. I wrote last week that the Passport is unlikely to become a sales phenomenon across the board simply because it probably lacks broad consumer appeal. Blackberry for the most part knows this, which is why masses of inventory were not stocked and why the company is marketing this as a niche smartphone. Nevertheless, the company could have evidently made more units available and sold them with ease, so in that respect this device is a hit.

Sure, it is not a hit like the 10 million in three days selling iPhone 6 and iPhone 6 Plus, but for where Blackberry is right now, this is as good as it gets. The company has finally cracked a good phone again and the Passport is obviously desirable, at least to the people Blackberry wants it to be desirable to. The Passport packs a 1440×1440 4.5-inch perfectly square HD screen with a pixel per inch density of 453ppi.
Elsewhere there is a 2.2GHz Qualcomm Snapdragon 801 with 3GB of RAM, 32GB of on board storage, a 13MP camera, a microSD card slot, and a 3450 mAh battery. It launches today in five countries (with 30 getting it by the end of the year). The $599 off-contract/$249 on-contract device ($699 in Canada and £529 in the UK, off-contract). Have you picked up a Passport, and what are your early impressions of the handset?

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