Samsung Remains Dominant in North American Phablet Market


There has been plenty of bad news for Samsung of late, but the company still has some bright points to look at. For example, the company is still the phablet king despite the arrival of the iPhone 6 Plus, at least according to market researcher Chitika. The company conducted research for the North American market, looking at smartphone traffic for devices with a screen size of over 5-inches.

The results found that despite increased competition Samsung remains comfortably out in front in terms of usage.

With Samsung’s sizable number of offerings in the segment, it’s no wonder that users of its larger-screened smartphones drive more than 77% of all phablet-based Web traffic within North America,” Chitika writes. “However, current usage statistics point to a competitive marketplace with a variety of brands achieving success with new five-inch and greater phone models.

Chitika hits on why Samsung enjoys such dominance in this sector, it’s because the company simply has so many handsets on the market and they are mostly all over 5-inches. It is this kind of market saturation that has ultimately hurt Samsung this year, but it still keeps the company on top of sales and usage lists. As for which particular device excels, the Galaxy Note 3 is the most used smartphone with a screen size of 5.5-inch of more, with 14%. Considering Apple’s iPhone 6 Plus is now out in the wild that statistic will probably change in the coming months. At the moment Apple’s first ever large screen device accounts for 3.9% of the market through the first weeks of November, which is even behind Motorola and Verizon’s aging DROID Ultra (4%). Samsung’s new Galaxy Note 4 took 2.1% of all traffic, but again that number will undoubtedly grow through the Holiday Season.

source: Chitika
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