Apple’s iPad series of tablets has been tumbling in terms of sales over multiple quarters and it is increasingly looking like the product is dying. However, the iPads decline is mostly mirroring an overall slip in the tablet market at a whole, and this is evidenced by the fact that the iPad remains the best-selling slate.
There is also the small matter of the iPad Pro line and enterprise continuing the iPad legacy far beyond the consumer space, but in terms of bottom line the range is declining at a worrying (PC like) pace. The tablet sector as a whole is following suit, according to IDC. Overall shipments for tablets through the first quarter stood at 39.6 million units overall, or which Apple?s iPad range accounted for 10.2 million units. The market as a whole saw a 14.7% decline from 46.4 million unit sales through Q1 in 2014, showing the sector is really starting to slow down. While Apple lost some market share, it was not enough to suggest the company is declining any more quickly that other companies. The company had a market share of 25.9% through Q1, compared to 27.2% during the same period in 2015, which mostly sticks close to rival companies. Indeed, Apple’s big rival Samsung saw an even bigger decline, shipping 6 million, and a sizeable 28.1% slip that left it with a 15.2% market share.