Samsung doesn’t have enough data to launch Bixby outside Korea

A lack of big data to learn from is one of the reasons holding back the full launch of Bixby, according to a new report. Samsung’s smart digital assistant still hasn’t appeared on the Galaxy S8 and Galaxy S8 Plus outside of South Korea, though the phones themselves went on sale worldwide in April.

Last month a Bixby preview trial was opened to a selected number of users in the US, apparently to do some real-world testing. Now The Korea Herald says the ongoing delays are because Bixby just doesn’t have enough sample data to power its algorithms, something we’ve heard hints about before.

“Developing Bixby in other languages is taking more time than we expected mainly because of the lack of the accumulation of big data,” a Samsung spokesperson told the Herald. Communication problems between Samsung’s US and Korean teams is another reason for the hold-up, according to the report.


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