Weathering the Storm: Long Term PR When Your Brand is Under Attack



When Toyota had to recall 2.9 million vehicles because of faulty airbags, the company faced a pretty big problem. It’s still answering to stockholders and making things right. Volkswagen is dealing with a similar problem thanks to its diesel scandal, which is a major recall with massive financial implications. And yet, both brands endure and will re-grow. Both scandals occurred within a few months of each other.

When you’re faced with a major scandal, there are a lot of temptations. You might consider lashing out, which would be bad, or trying to run from the problem. Do you hire a social media marketing agency to consult for you, or do you attempt to weather the storm alone?