Weathering the Storm: Long Term PR When Your Brand is Under Attack



When Toyota had to recall 2.9 million vehicles because of faulty airbags, the company faced a pretty big problem. It’s still answering to stockholders and making things right. Volkswagen is dealing with a similar problem thanks to its diesel scandal, which is a major recall with massive financial implications. And yet, both brands endure and will re-grow. Both scandals occurred within a few months of each other.

When you’re faced with a major scandal, there are a lot of temptations. You might consider lashing out, which would be bad, or trying to run from the problem. Do you hire a social media marketing agency to consult for you, or do you attempt to weather the storm alone?

Gadget Ogling: Apple at Home



The battle for your home just got a little more intense as Apple pulled back the curtain on HomePod, its smart speaker that seeks to hold dominion over your home empire and all the gadgets that reside within. HomePod holds a 4-inch woofer and seven tweeters, and it has six microphones to pick up your voice commands for Siri, wherever you happen to be in the room

Open Source Survey Exposes Community Troubles


GitHub has released the results of its survey on open source software development, practices and worldwide communities. Responses from more than 6,000 participants reveal some of the problems missing or poorly done documentation can have on users and project adoption. The survey also reveals an ongoing concern about nasty interactions among community members and negative attitudes toward women.

Sooty terns’ migration takes the birds into the path of hurricanes


Hurricane season has officially begun in the North Atlantic, and it’s not just coastal communities that have to worry. A population of sooty terns off the southwest tip of Florida might want to worry, too. Depending on when and where storms hit, the terns could be in for a tough time. Their migratory route overlaps with the general path of hurricanes traveling from the waters off Africa up to the United States, a new study finds.

Sooty terns can be found all over the world. But the ones that nest in the Dry Tortugas National Park, west of Key West, are among the best known. The birds have been the subject of a long-term study that started back in 1959, and of other studies that stretch back into the early 20th century. Those studies revealed much about the birds’ growth and behavior, but not much about the terns’ migration.

In 2011, Stuart Pimm, an ecologist at Duke University, and colleagues attached geolocato

New Nokia 3310 (2017) review


If any phone can sell itself on nostalgia alone, that phone is the Nokia 3310.

It’s one of the most popular mobiles of all time, remembered for its near-indestructible build, long-lasting battery and legendary Snake (well, Snake 2 if we’re being accurate) game, and the team licensing the Nokia phone name has jumped at the chance to reignite the love for a phone which was once the leader in the mobile market.
See all Nokia 3310 (2017) deals

Enter the new Nokia 3310, a homage to the iconic handset with a helping of modern-day upgrades. If you were a fan of the 3310 and long for those simpler times, the likelihood is you’ll want to pick this up.

If you’re less familiar with the original though, this is just another feature phone which won’t satisfy yo

Leaked specs show the Pixel 2 will be a flagship worth waiting for


Google’s follow-ups to last year’s Pixel and Pixel XL are two of the flagships we’ve still not seen this year – with a reveal expected October time – but judging by the specs that just leaked onto the web, they’re going to be worth the wait.

The posted benchmarks show a phone with a 2.4GHz Snapdragon 835 CPU, 4GB of RAM, 128GB of internal storage space and a 12-megapixel rear-facing camera with 4K video support. On the front there’s a 7-megapixel snapper.

Those specs more or les